Billionaire Boys Club and ICECREAM introduce the Football Pack 2026, a capsule shaped by the energy, passion, and visual codes surrounding football. Arriving as attention turns toward the sport this summer, the release brings football references into a concise streetwear wardrobe designed for match days and regular wear.
SPORTSWEAR
The collection draws from classic sportswear and presents those references through the identities of both labels. Football shirts, graphic T-shirts, and a panelled tracksuit form the core of the release. Each piece connects familiar athletic forms with graphics and motifs associated with Billionaire Boys Club and ICECREAM.
The BBC EU Football Tee leads the Billionaire Boys Club side of the pack. Available exclusively in Europe, the T-shirt arrives in a blue colorway that gives the piece a direct connection to traditional football imagery. Clean graphics keep the design focused, while Billionaire Boys Club branding places it firmly within the label’s existing visual vocabulary. Its regional exclusivity gives the T-shirt a specific role within the capsule. The blue color and football-led graphics provide a clear seasonal reference without turning the piece into a replica jersey. It works as a straightforward entry point to the collection and offers a lighter option for summer dressing.
ICECREAM develops the football theme through its Running Dog Football Shirts. Offered in red and blue, the shirts reinterpret the familiar jersey format through one of the brand’s most recognizable graphics. The Running Dog motif shifts the shirts away from official teamwear and into contemporary streetwear, while the two colorways maintain a strong connection to football culture. The red and blue options allow the same design to take on two distinct visual directions.
The IC Running Dog Panelled Track Set completes the pack. Its construction draws from retro sports clothing through a coordinated tracksuit designed around movement and comfort. Panelled detailing gives the set its main visual structure, while the Running Dog reference connects it with the football shirts. As a complete look, the tracksuit brings a stronger athletic presence to the capsule. The separate pieces also allow for different combinations with the Football Tee or Running Dog shirts.
The capsule reflects the connection between football and everyday style through pieces intended for terraces, streets, and summer routines. Billionaire Boys Club and ICECREAM keep the collection grounded in their established graphics while drawing from shirts and tracksuits closely associated with the game. The Billionaire Boys Club and ICECREAM Football Pack 2026 is available exclusively through the brands’ online store.
