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Kylie Jenner Launches Summer 2026 “Dear Summer, Love Khy”

The collection features silk, jersey, and swimwear pieces inspired by city summers and captured in a scrapbook-style campaign.

June 12, 2026
in Ad Campaigns, Kylie Jenner, Spring Summer 2026 Campaigns, Spring Summer 2026 Womenswear
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Kylie Jenner Summer 2026 “Dear Summer, Love Khy”
Photography by Pablo Di Prima

Khy embraces the ease of summer with the release of its Summer 2026 collection, Dear Summer, Love Khy. This second drop under the brand’s refreshed direction arrives with an intimate campaign starring founder and creative director Kylie Jenner. Photographed by Pablo di Prima in New York City, the visuals mix nostalgic black-and-white shots with sunlit color portraits and handwritten journal notes. The campaign captures Jenner moving through slow mornings in a downtown loft, warm evenings out, and the effortless rhythm of a quintessential city summer.

SPRING SUMMER 2026

Central to the collection is Khy’s new silk capsule, crafted from 100 percent silk georgette and offered in four designs. These include a custom hand-drawn floral print, the label’s signature “Leo” leopard motif, and lingerie-inspired pieces in seafoam blue and black. The silk pieces are designed to drape naturally, featuring cropped tops, dresses, matching separates, and a versatile scarf.

Photography by Pablo Di Prima
Kylie Jenner Summer 2026 “Dear Summer, Love Khy”
Photography by Pablo Di Prima

The collection also introduces a bodycon jersey capsule produced in Portugal from a soft cotton-rich fabric. The group includes fitted tops, dresses, and separates with a polished finish. Each piece emphasizes clean lines and comfort while elevating basic summer essentials. Alongside the jersey collection, Khy debuts a new swimwear silhouette, developed with Italian fabric. Jenner envisioned the style as an everyday bikini designed to move seamlessly from beach days to summer nights.

Photography by Pablo Di Prima

Dear Summer, Love Khy reflects Jenner’s ongoing vision for her brand. Since relaunching Khy in April 2026 with the Born in LA capsule, Jenner has emphasized wardrobe-first fashion and intentional design. She prioritizes pieces that feel curated and versatile, offering consumers garments they return to repeatedly. “Khy is about empowering you to embrace every side of your style,” Jenner said. “I’m so excited to introduce these new collections that are truly special.”

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Tags: ad campaignscollectionskhyKylie Jennerss26Womenswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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