Tod’s has named Stray Kids member Han as its newest brand ambassador, adding the artist to the Italian fashion house’s global roster. The brand announced the appointment and shared a series of portraits that introduce Han in two of its signature designs.
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The styling presents the performer, songwriter and producer through the house’s approach to contemporary Italian dressing. Tod’s sees his creativity, positive energy and international reach as qualities that connect with a new generation of customers.
Han has built a major global profile through his work with Stray Kids. His performance skills have helped establish that presence. His contributions to songwriting and production have also shaped his artistic identity. His personal style and growing role in fashion have attracted a strong international following, giving the partnership a connection to audiences in music and luxury fashion.
Tod’s described Han as an artist who brings individuality and a contemporary point of view to the brand. The company also linked his appointment with its focus on modern elegance, quality and the Italian lifestyle.
Han expressed his excitement about the appointment and said he felt honored to join Tod’s. He explained that the brand’s Italian production, quality and style had impressed him for some time. Through upcoming projects, he plans to experience and share the values and lifestyle associated with the house.
The partnership will soon progress from campaign imagery to an official public appearance. Han will attend the Tod’s men’s presentation during Milan Fashion Week on June 21, marking his first formal engagement as an ambassador.
Han will take part in additional Tod’s projects and campaigns as the collaboration develops. The partnership brings a globally recognized artist into the Tod’s universe through familiar product categories.
