Valentino Beauty has announced Dakota Johnson and Alexander Skarsgård as the faces of its new fragrance era, introducing a chapter centered on intimacy, emotion and contemporary romance. The soon to be unveiled fragrance story brings together two distinct screen presences, each chosen for a different expression of individuality and magnetic presence.
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The campaign positions Johnson and Skarsgård as complementary forces, connected through instinct rather than convention. Valentino Beauty frames the new narrative around passion, authenticity and emotional intensity, speaking to a generation drawn to connection and unapologetic self-expression.
Dakota Johnson, already a fashion ambassador for Maison Valentino, extends her relationship with the house into beauty. Her presence brings a sense of quiet irreverence, ease and instinctive sensuality to the campaign. Speaking about the partnership, Johnson described intimacy as honesty and connection, adding that she is drawn to Valentino Beauty’s ability to celebrate individuality while creating something sensual and deeply human.
Alexander Skarsgård joins the Valentino Beauty family with a different but equally compelling energy. The Golden Globe winning actor brings a free spirited charm and restrained intensity that aligns with the brand’s vision of authentic self-expression. Skarsgård shared his excitement about joining Valentino Beauty for this new chapter, pointing to the brand’s focus on individuality, emotion and connection.
The campaign marks the beginning of a new fragrance chapter for Valentino Beauty, with further details expected soon.
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