Jimmy Choo places the pleasure of dressing up at the center of its Fall 2026 campaign, starring model Africa Garcia inside Milan’s Palazzo Gallarati Scotti. The location becomes a fantasy version of creative director Sandra Choi’s studio, giving Garcia space to explore the collection and respond to the feelings each piece creates.
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The campaign arrives during the brand’s 30th anniversary and gives footwear the leading role. Choi builds the collection around the leg and uses boots to extend the area available for design. She describes the category as youthful, confident, practical and transformative.
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The CALY OTK introduces an ultra sleek over the knee silhouette that covers and defines the leg. Its elongated shape reflects Choi’s interest in treating footwear as a larger design surface. Jimmy Choo also revisits the archival BIKER KB boot through square buckles and lightweight leather. The construction supports prolonged wear and gives the boot a direct, functional character. The two designs approach boots through different proportions. The CALY OTK follows the leg with a close, extended shape. The BIKER KB draws attention through its buckles and lighter material.
Jimmy Choo extends the same interest in dressing up to bags, pumps and sandals. The CINCH S returns with a Y2K reference through spotted leather, giving the signature bag a new surface. The COKO 100 sandal introduces couture detail through hand sewn three dimensional flowers.
The ISSY PUMP brings color into the lineup through a lagoon blue finish. An oversized hand knotted bow defines the shoe and gives its form a playful sense of drama. The detail also supports the campaign’s wider interest in trying on clothes and accessories for the emotional response they create.
Jimmy Choo also connects its London design roots with Florentine expertise throughout the Fall 2026 collection. The campaign translates that process into a design fantasy and presents every product as part of an experience built around imagination and the joy of getting dressed.
