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Adidas Originals by Simone Rocha Fall Winter 2026 Arrives September 10

The debut collection brings Rocha's feminine detailing to adidas apparel and footwear

September 4, 2026
in Ad Campaigns, adidas, Fall Winter 2026 Campaigns, Sneakers, Sportswear
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Adidas Originals Simone Rocha
©ADIDAS, Photography by Justine Kurland

Adidas Originals and Simone Rocha introduce their Fall Winter 2026 collection, beginning an ongoing collaboration between adidas and the London-based fashion house. Simone Rocha first presented the project during her Autumn Winter 2026 runway show in London last February. The collection covers apparel, footwear and accessories, applying Rocha’s approach to femininity, craft and materiality to familiar adidas Originals designs.

SPORTSWEAR

Irish designer Simone Rocha founded her label in 2010 and has developed collections covering womenswear, menswear and accessories. Her collaborative projects extend the house’s established design language through exchanges with other creative identities. For adidas Originals, Rocha turns to sporting archetypes and reshapes their construction, proportions, fabrics and decorative details.

Adidas Originals Simone Rocha
©ADIDAS, Photography by Justine Kurland
Adidas Originals Simone Rocha
©ADIDAS, Photography by Justine Kurland

“Sportswear is something I’ve wanted to explore for a long time,” Rocha says. She describes adidas Originals as a partner with a strong identity and explains that the project gave her an opportunity to apply her own design language to established forms. She also describes the resulting collection as authentic to both collaborators.

Three adidas Originals track tops receive distinct treatments. Rocha gives the Firebird a cropped shape with exaggerated volume. She adds a tulle underlay to the Beckenbauer, altering its familiar silhouette. Puffed sleeves reshape the Superstar track top and bring Rocha’s approach to volume into another recognizable adidas design.

Adidas Originals Simone Rocha
©ADIDAS, Photography by Justine Kurland
Sportswear
©ADIDAS, Photography by Justine Kurland

The apparel selection also includes a frilled dress, skirt and trousers that translate sportswear references through Rocha’s approach to silhouette and materials. Fitted leotards create a close fit, and classic T-shirts add practical everyday pieces to the collection.

Rocha redesigns the Trefoil as a brooch and hair clip with diamanté and pearl-inspired embellishments. Knee-high football socks feature related detailing. The adidas Airline bag arrives in broderie anglaise, extending the collection’s use of fabrics and decorative techniques into a familiar accessory.

Sportswear
©ADIDAS, Photography by Justine Kurland

Footwear comprises three styles: the SR Taekwondo Ballerina, SR Climacool and SR Japan Fuzzy Slip On. Each shoe starts with an existing adidas Originals reference and introduces materials, shapes and embellishments associated with Simone Rocha.

The SR Taekwondo Ballerina replaces the conventional treatment of the Three Stripes with ribbon lacing. Pearl-inspired and diamanté details decorate the toe. The SR Climacool turns the performance runner into a Mary Jane and combines a leather upper with a cut-out tongue and sculptural heel counter.

Sportswear
©ADIDAS
Sportswear
©ADIDAS

For the SR Japan Fuzzy Slip On, Rocha uses a pony hair-effect upper and an open heel. Pearl-like sculptural details form the Three Stripes, giving the archival silhouette a tactile treatment that connects it with the decorative language seen elsewhere in the collection.

Justine Kurland photographs the campaign as a single tableau vivant containing several individual narratives within one image. Separate gestures and encounters form a shared scene that reflects themes of intimacy and community.

Sportswear
©ADIDAS
Sportswear
©ADIDAS

adidas Originals and Simone Rocha will launch the Fall Winter 2026 collection globally on September 10. Customers can find it through CONFIRMED, adidas.com, adidas stores, Simone Rocha stores, simonerocha.com and selected retailers.

Tags: ad campaignsadidasFW26Simone Rochasneakerssportswear
Ana Markovic

Ana Markovic

As Deputy Editor at DSCENE, Ana Markovic covers news in fashion, sport and entertainment, writes creative features, and interviews high-profile talent.

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