Karol G returns to Reebok for the latest chapter of the brand’s Classics campaign, fronting a new Freestyle Hi colorway inspired by the vivid palette associated with her Tropicoqueta chapter. The campaign continues her long-term partnership with Reebok and places the Colombian artist at the center of the brand’s current “Born Classic. Worn for Life.” platform.
SNEAKERS
Reebok currently leads its Classics offering with Karol G, describing the campaign around styles designed to connect people through shared movement and personal style. The latest release introduces a new Freestyle and continues the campaign with Karol G as its central face.
An eight-time Latin GRAMMY and GRAMMY winner, Karol G brings her own visual language to the project. The seasonal imagery takes cues from the warm orange shades and vivid colors associated with Tropicoqueta, placing the new sneaker directly within the aesthetic surrounding this period of her music and image.
That connection gives the orange Freestyle Hi a natural role in the campaign. Reebok covers the high-top silhouette in a bright orange shade and introduces ivory details throughout the design. The color treatment reflects the campaign’s warm palette while placing one of Reebok’s established women’s footwear models within Karol G’s current visual direction.
The sneaker retains the recognizable structure of the Freestyle Hi, including its high-cut profile and Velcro straps around the ankle. Two-tone laces introduce another color detail, while the orange upper gives the model its strongest visual element. Reebok developed the Freestyle as an athletic shoe for women, and the model later became one of the brand’s recognizable Classics silhouettes.
The latest Reebok Freestyle Hi, together with other Reebok Classics featured in Karol G’s campaign, is available now through Reebok and selected retailers.
