Supreme, the iconic streetwear brand, is celebrating three decades of style and influence with the release of a special three-volume book set titled “30 Years: T-Shirts 1994-2024“. This compilation digs through the brand’s archives to show every T-shirt released from its inception in 1994 up to the present day. Each volume in the set is dedicated to a different decade of design, capturing the evolution and key moments of Supreme’s design aesthetic. The books are neatly packaged in a sleek white slipcase, prominently featuring Supreme’s unmistakable red box logo split across the spine.
The genesis of Supreme at its Lafayette Street store saw the T-shirt as a foundational garment for shaping the brand’s identity. Over the years, these T-shirts have transcended their initial streetwear status to become emblematic of the culture itself, often featuring bold graphics and collaborations with renowned artists and brands. This new monograph is a retrospective but a celebration of the T-shirt’s role in street fashion.
Set for a global release on April 25th through Supreme’s webstore and later in Asia, “30 Years: T-Shirts 1994-2024” promises to be a coveted item for fashion enthusiasts and collectors. Accompanying the book launch, Supreme is expected to release an anniversary T-shirt. This launch is part of Supreme’s broader Spring Summer 2024 campaign. See more of the book in the Gallery below:
