in , , , ,

Adidas Modular Man by 1stavemachine

Ad Campaign: Adidas
Design Studio: 1stavemachine

Website: 2:
New York City based 1st Avenue Machine is a design company with strong capabilities in live action and 3D animation integration. They service clients in the broadcast, music video, feature film and advertising arenas. This time their challenge was an ambitious ad campaign for Adidias, they joined forces with 180 Amsterdam agency, to conceive and create and ultramodern vision that is definitely more than the sum of its parts. “Assemble Your Boot” uses a futuristic 3D look to realise modular versions of some of soccer’s greatest stars. These innovative and compelling images are being used in aggressive print and motion graphics campaigns all over the planet.
Lacoste had a similar trip to the future with their anniversary campaign, click HERE for a reminder. To experience Adidas campaign by 1stavemachine checkout the video below:


New York Spring Summer 2009: Proenza Schouler

Alberta Ferretti Fall Winter campaign by Steven Meisel