in , , ,

Prada Transformer by OMA

Project: Prada Transformed
Location: Seoul, South Korea
Designed by Alexander Reichert, OMA

The building, entirely covered with a smooth elastic membrane, will be flipped using cranes, completely reconfiguring the visitor’s experience and creating a new cultural venue. Each side plan is precisely designed to organize a different event installation creating a building with four identities. Whenever one shape becomes the ground plan, the other three shapes become the walls and the ceiling defining the space. The project is one of several in a collaboration between the international architects and the fashion label. A programme of events scheduled for the structure will open on the 25 April with “Waist Down – Skirts by Miuccia Prada”, and close with the Prada fashion show for 500 guests. Other events will include an extended film showcase and an art exhibition. Source: world architecture news

Pamela Anderson for Vivienne Westwood by Juergen Teller

London – Milan 2009: The Dual Summer Sessions