Ad Campaign: Givenchy
Season: Fall Winter 2009
Models: Adriana Lima |Marilyn Model Mgmt|, Iris Strubegger |Supreme, Women Model Management|, Mariacarla Boscono |Women Model Management|, Leonor Scherrer, Ranya Mordanova |Supreme|, Simon Nessmann |Major Model Management| + Unknown
Photography by Mert Alas and Marcus Piggott
Website: www.givenchy.com
Givenchy fashion house and their head designer Ricardo Tisci trade black and white photography, white backgrounds and Inez and Vinoodh for the other most wanted duo on the scene, Mert and Marcus, the change comes after 9 seasons with Inez and Vinoodh behind Givenchy campaigns. Slightly extended model cast keeps Mariacarla Boscono and Simon Nessmann, with a surprise reinforcement by Adriana Lima (who on earth would say that the model in white dress is actually Adriana Lima?) The adverts will hit the magazines pages beginning July 2009. “It’s a new step,” Tisci said. “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.”
