Ad Campaign: Sergio K
Season: Spring Summer 2010
Website: www.sergiok.com.br
For his first campaign, Sergio K. features Brazilian top model Marlon Teixeira (who was Dior Homme’s exclusive) clicked by Terry Richardson.
The Sergio K. man is interpreted by Marlon and caught by Terry Richardson’s eyes, living in a palace but yet not a little prince. The whole environment does not change his way of being. He is a family man linked to all his traditions and does not pretend to leave his house so early. Practices sports, works and studies to then find his real retreat at home where his room is his refuge. He is cool and low profile as the 2009 collection is. – from Sergio K.
The Sergio K. man is interpreted by Marlon and caught by Terry Richardson’s eyes, living in a palace but yet not a little prince. The whole environment does not change his way of being. He is a family man linked to all his traditions and does not pretend to leave his house so early. Practices sports, works and studies to then find his real retreat at home where his room is his refuge. He is cool and low profile as the 2009 collection is. – from Sergio K.
In the coming days we will post the final part of this exclusive feature including some more behind the scenes and info on the Sergio K. brand.
+ more Terry Richardson
*Courtesy of Sergio K
