Ad Campaign: ELOHIM by Sabrinagoh
Season: Fall Winter 0910
Model:Emma Jokerlainen, UPFRONT Models
Photography by Sazeli Jalal
Hair and Make Up Hazreen Shah
Collection counterfeits a control freak, a person who attempts to control and dictate how everything around them is done. In another way, they are limited in a number of things that they want to done a specific way. This can be caused by the feeling of superiority, believing that others are incapable of handling matters properly. Or fear that things will go wrong if they don’t attend to every detail. They may simply enjoy the feeling of power it gives them so much that they automatically try to gain control of everything around them. More images, about the designer and brand, under the cut:
Designer mainly using matte and shine fabrication as a key to contrast and to show the extreme of its character. Experiment in different variety of details, silhouettes and functionality of designs. Widely using side release buckle as a main details to transform silhouettes, tighten, release and join designs together to illustrate the characteristic of a control freak in the collection.
Designer and Brand:
About ELOHIM- Inspired by structured, forms, androgynous, symmetrical and asymmetrical silhouette designs. She practices in mixing element of men wear and women wear in her collection, using colours, cutting, different textures of fabrication to contrast matt and shine, unexpected details and silhouette.
Sabrina Goh, Malaysian born, Singapore based designer, graduated from LASALLE-SIA College of the Arts, Singapore. Whilst studying in Singapore, she was an intern stylist at Mediacorp Singapore. Upon her graduation, she joined some local fashion brands and SINO LONDON as in house Fashion Designer for 2 years respectively. Currently, she is working with her own label-ELOHIM. ELOHIM meaning Jehovah, God of creative is a strong motivation for her to do her collection.
Sabrina Goh is a finalist for Singapore Young Designer Contest 2006 and 2007 with her collection of CUPID&PSYCHE; and FUTURE FICTION. Besides that, she was one of the young designers showcased in Audi Fashion Festival 09 Blueprint featuring Blackmarket fashion shows with her 2nd collection Control Freak.
*Images courtesy of ELOHIM