Ad Campaign: Viktor & Rolf Eau Mega
Photography by Inez van Lamsweerde and Vinoodh Matadin
After their hit fragrance Flowerbomb by Viktor & Rolf, new addition the Eau Mega, will have nobody else but the #1 supermodel on the globe Raquel Zimmerman taking over Manhattan as the face of the fragrance campaign, photographed by Inez and Vinoodh.
“We thought of the name Eau Mega because we wanted something that would complement Flowerbomb,” said Horsting for WWD, referring to the debut scent launched for the label in 2004 with Viktor & Rolf’s beauty license-holder L’Oréal. “Whereas Flowerbomb was a very sensual, gourmand and oriental fragrance, we wanted to create a fragrance that is fresh but not sporty or natural.”
“In the perfume business, an eau is often connected to something sporty or natural,” added Snoeren. “And we thought it would be nice to have a mega eau that is an eau but very feminine and glamorous.”
“So that’s how we thought of the word ‘eau,’ and, by association, we thought of Eau Mega,” explained Horsting. “We also like the play of words.”