Jack Daniel’s Label Story
Production: Brand New School
Website: www.BrandNewSchool.com
With offices in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Along with "Label Story" themed game flow executions for exhibition at major sporting events, Brand New School has also produced three spots for Arnold's new Jack Daniel's campaign, entitled "Old No. 7," "Tennessee" and "Proud." Today we have video spot for "Old No. 7," which is already on the air. More info and a complete project credits list under the cut:
Running Time: :30
Debut Date: Nov. 29, 2009
Client: Jack Daniel's
Advertising Agency: Arnold
City/State: Boston, Mass.
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Director: Chris Ferko
Business Manager: Maria Rougvie
Production: Brand New School
City/State: Bicoastal, USA
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artists: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producer: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver
Original Music: The Lodge
City/State: New York, NY
Creative Directors: Eric Hillebrecht & Colin Thibadeau
Composers "Old No. 7": Alex Weinstein
Executive Producer: Sallie Moore
Producer: Heather Weisberg
Ever evolving, the studio continues to cultivate a sense of wonder and exploration. For its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in image-making, and to feed the inspiration that drives the industry. For more information, please visit www.BrandNewSchool.com.
