Ad Campaign: Burberry
Season: Fall Winter 2010.11
Models: Rosie Huntington-Whiteley, Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, Douglas Booth, Gwilym Gold, Rory Cottam, Samuel Fry, Seb Brice, Thomas Penfound.
Creative Director: Christopher Bailey
Photographer: Mario Testino
Burberry enlists Mario Testino for another campaign shoot this time besides the simple print campaign, there is an astonishing interactive element added up to the Fall Winter 2010.11 shoot (you can rotate, pause and drag the images 180 degrees).
“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.” – Christopher Bailey, Burberry Chief Creative Officer
Click HERE to experience the interactive part of the campaign, to view more of the print version continue after the jump:
*Images courtesy of Burberry
© Copyright Burberry/Testino