in ,

Innovative Shop Concept for Princesse Tam Tam by UXUS Design

UXUS Design

Project: Princesse Tam Tam Store
Designed by UXUS Design
New retail platform for French lingerie brand Princesse Tam Tam created by noted Dutch design agency UXUS delivers a new shop concept elevating the brand’s customer perception at retail.

“When French lingerie brand Princesse Tam Tam hired us to rethink their retail experience, what we did was emphasize the spirit of their eponymous muse: a free spirited, feminine artiste. The boutique we created is inspired by the casual chic of a Paris atelier, where found objects and simple frameworks lightly display personal collections.” – Oliver Michell, UXUS co-founder.

For more images of the store continue over to our sister site

Sasha Pivovarova for Vogue Korea April 2011

Abbey Lee Kershaw for Vogue Russia April 2011