Ad Campaign: Balenciaga
Season: Spring Summer 2012
Models: Juliane Grüner, Kirstin Liljegren, Laura Kampman, Rosie Tapner
Hair: Guido Palau
Makeup: Pat McGrath
Stylist: Marie-Amélie Sauvé
Art Direction: Mathias Augustyniak & Michael Amzalag
Photographer: Steven Meisel
The showstopping Balenciaga campaign shot by the legendary Steven Meisel with styling by Marie-Amélie Sauvé actually finds inspiration in personal photos of Patti Smith published in her 2010 memoir Just Kids. Featuring relatively unknown models these effective ads also raise the question of the need for casting famed model names.
Would these be any different if we had for example Freja, Anja and Saskia in them?