British designer Vivenne Westwood took Milano Fashion Week to present her Spring Summer 2015 menswear collection – Vivienne Westwood Man Collection. Shaped with the creative direction of label’s Andreas Kronthaler the new designs embody the classic elements of mesnwear presented in the instantly recognizable Vivienne Westwood manner. Pharrell Williams and his Grammy appearence has made the Westwood had from the previous collections the most coveted accessory piece on the fashion scene, the new collection wouldn’t be complete without a new take on the same. At the same time there would be no Westwood Man collection without a special message behind it.
For this collection we began with images of childhood seaside holidays on the British coastline. We started to look at the similarities between the pixelated graphics of late 70’s arcade games played on the pleasure pier and Native American art. The pixelated patterns and acid colours reminded us of something tribal, a little Native American, so this gave us another avenue to explore. We combined pixel block tartan prints and jacquards, crystalised tartans and needle punch techniques, linear prints and dancette lines in knits and fil coupe shirting. There are star tooth prints and weaves, embellishment and beading, raw edges and fringing. Some archive bondage pieces found their way into the collection, reminding us of certain details applied in Native American tribal wear and also a nod to the first appearance of this trouser during the 70’s.
For this show we are supporting the Pig Pledge which is a campaign to encourage people not to buy or eat factory farmed meat. Vivienne & I are both vegetarians but we are urging people who do eat meat to always find out where it is coming from and to avoid meat from animal factories. – From Vivienne Westwood
Discover the collection photographed by our fashion week photographer Maud Maillard.
