Exclusive first look of the new campaign for designer Lukas Machacek‘s Fall Winter 2015 collection captured by fashion photographer Petr Jandera. Stars of the session were Natalie, Sabina, Sabina Sa, Lenka, Tom M, Eduard all at Elite Models, Karolina at AGENTS, Marek from Pure, Lukas from Inkoust, and Jan S. Makeup is work of Eliška Matějková assisted by Evika Tobiášková, with hair styling by TONI&GUY Michalská street (Kateřina Muratová, Tadeáš Kadlec). Video directed by Jan Moravec. Photography assistance by Ondřej Telecký.
“The campaign was created this spring, even before the premiere collection on Mercedes-Benz PragueFashionWeek. I wanted to achieve a gloomy winter blues with elements of punk and underground collection of its own, so The whole team moved The whole day in The underground garage of offices building in Prague ´s part call Karlin. The collection is conceived as of ready to wear because The intention was to capture photos and video, The movement of people of different character evoking The normal movement on The streets.” – Lukas Machacek