“I thought it was important to show that this is me. When I’m not working I don’t wear makeup, heels, or cocktail dresses. I don’t spend time getting ready. I literally pull clothes off the floor and brush my teeth and wear sunscreen. I wanted to do the shoot because with social media there’s such pressure to look or act a certain way or be cool, and I felt I could show girls — just be who you are…. That message gets lost with Facetuning and filters and Photoshop.” – Emma Roberts about Aerie Real campaign, in which she appears completely unretouched.
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