H&M presents Conscious Exclusive 2016 Collection, made with more sustainable materials, that merges history with modernity. The collection pays homage to exhibition Fashion Forward – 300 years of Fashion that will open from April 7th at the Musée des Arts Décoratifs. Julia Restoin Roitfeld is the face of new H&M Conscious Exclusive campaign.
“The H&M design team has delved into the museum’s collections of archival fashions in order to pick up key pieces from the last three centuries of haute couture. The result is a contemporary and artistic collection that is soulful, progressive, conscious and truly unique.
Materials include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads and rhinestones made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use.” – H&M
“One of my favourite pieces from the collection is the mini asymmetric dress that was inspired by a painting by Gustave Moreau. I love the mix of a conscious, sustainable fabric and an old painting. It’s great to be able to have sustainable clothes that still look red carpet-ready” – Julia Restoin Roitfeld
The collection will be available in approximately 180 stores worldwide and online from April 7.