Hennes and Mauritz

Hennes & Mauritz AB (H&M), a Swedish multinational retail giant, is renowned for its fast-fashion clothing for men, women, teenagers, and children. With a business portfolio that includes various brands, numerous stores globally, and a reputation for delivering affordable fashion, H&M's journey through time is an interesting one.

History and Start of the Company

The company's history dates back to 1947, when Erling Persson opened a women's clothing store named "Hennes" in Västerås, Sweden, which translates to "Hers" in English. Persson was inspired by his trip to the U.S., where he saw the potential in offering fashionable clothing at attractive prices.

In 1968, Persson bought Mauritz Widforss, a hunting apparel and equipment store, and the name changed to Hennes & Mauritz. This acquisition led to the addition of a men's clothing line, transforming H&M into a store for everyone.

Brands and Number of Stores

H&M Group's portfolio consists of several brands, including:

  1. H&M: The main brand that offers fashion and quality at the best price in a sustainable way.
  2. COS: Collection of Style, providing modern, functional, and considered design.
  3. Monki: A youth-oriented brand with a unique blend of street style and Scandinavian design.
  4. Weekday: A modern and mindful fashion and denim brand.
  5. & Other Stories: Offering women's clothing, shoes, bags, accessories, and beauty products.
  6. ARKET: Offering essential products for men, women, children, and the home.

As of 2021, H&M's global presence includes more than 5,000 stores spread across over 70 countries, making it one of the largest fashion retailers in the world.

Income and Financial Performance

H&M's revenue has seen steady growth over the years. In 2020, the company's sales were affected by the COVID-19 pandemic, resulting in a decrease in net sales to approximately SEK 187 billion (around USD 21 billion). However, with a strategy of strengthening its online presence, H&M has shown resilience in a challenging market.

Growth Potential

H&M's growth potential lies in its commitment to sustainability, technological advancement, and exploring new markets. The company has made significant strides in sustainability, aiming to become 100% circular and climate positive by 2030. The integration of technology into retail experiences, through online shopping and digital in-store enhancements, opens new avenues for growth. Additionally, H&M continues to explore new geographical territories, adding to its already extensive global footprint.


Hennes & Mauritz has transformed itself from a single women's clothing store in Sweden to a global fashion empire. The combination of various brands catering to different audiences, extensive international presence, and a focus on sustainability and technological innovation sets H&M apart in the fast-fashion industry. The challenges faced in 2020 served as an opportunity for H&M to realign its strategies, and its continuous effort to adapt to market needs promises a potential for further growth and success in the future.

Welcome Back!

Login to your account below

Retrieve your password

Please enter your username or email address to reset your password.

Add New Playlist