Fashion brand H&M MOVE unveiled its latest Snow Collection, offering innovative and affordable performance wear designed for snow sport lovers everywhere. This new range features technical apparel that merges functionality with style, aiming to make mountain gear more accessible to all.
Mfon Boman, H&M Move’s Outdoor Product Manager, emphasizes the brand’s dedication to high-quality and detail-oriented snow gear, “By introducing performance wear that balances function with highly fashionable snow gear, we want to inspire everyone to hit the mountains. Given the level of detailing and high-quality materials, this collection is taking our snow sports segment to the next level.“
The collaboration with Grand Studio has resulted in a collection tested for peak performance, incorporating H&M Move’s exclusive fabric technologies: the waterproof and breathable StormMove™, the insulating ThermoMove™, and the moisture-managing DryMove™.
The collection features an extensive array of pieces for men and women, including oversized and baggy snow pants, sleek ski trousers, non-quilted puffers, and contemporary one-pieces. The men’s line also includes a high-tech StormMove™ 3-layer shell set.
The color palette presents a vibrant mix, with the women’s first drop in stark black, white, and radiant red, followed by a blend of black and beige. The men’s selection spans black, grey, white, and a striking purple. Complementing accessories such as mittens and goggles round out the offering.
The collection will be available online at hm.com/move starting November 9, with the second drop on December 28.
