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Heron Preston x H&M Debut Collection

Titled "H2," the collection focuses on everyday style, sustainable design and production

March 7, 2024
in Capsule Collections, Hennes and Mauritz
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Courtesy of H&M and Heron Preston / H2 Collection

Heron Preston and H&M have announced a partnership named H2, unveiling their debut collection set for release on March 14, 2024. This collaboration is aimed at balancing product development, people engagement, and process innovation. Central to this initiative is the empowerment of young creative talent through a circular innovation program, reinforcing both Heron Preston’s and H&M’s dedication to sustainable fashion practices.

Courtesy of H&M and Heron Preston / H2 Collection

The first H2 collection is about everyday style, with Heron Preston’s design that emphasizes utility, durability, and cultural relevance. With the products ranging from boxy reversible bomber jackets made of 100% Nylon to long-sleeve racing-style jerseys crafted from 100% recycled polyester, the collection has an underlying theme of “Unity.” This theme is expressed through a design narrative that spans across various pieces, including versatile reversible hoodies, straight-cut denim jeans with recycled cotton content, and a range of women’s apparel such as bodysuits, lace-up corsets, and more.

Courtesy of H&M and Heron Preston / H2 Collection

In conjunction with the collection launch, the H2 EXCHANGE program is introduced as a platform for circular fashion innovation. The initiative starts with an open call for young designers in New York, offering them the opportunity to work alongside Heron Preston to create upcycled fashion pieces from donated clothing. This program aims to instill a circular mindset among new designers and contribute to H&M’s ongoing circular initiatives by promoting community engagement and learning experiences in sustainable fashion.

Courtesy of H&M x Heron Preston / H2 Collection

See all the Heron Preston x H&M H2 campaign images in  the Gallery below:

View Gallery 14 images
Tags: capsule collectionH&Mheron preston
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