• Latest
H&M Summer 2024

Brazilian-Inspired Elegance: H&M Summer 2024 Collection

May 16, 2024
Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

Tommy Hilfiger Formula 1: From Hip-Hop Cool to the Fast Lane – Is This the Brand’s Winning Move?

July 10, 2025
ArdAzAei

The Folded Sea: ArdAzAei Fall Winter 2025 Collection

July 10, 2025
Giorgio Armani Kith

Giorgio Armani and Kith Launch Summer 2025 Collection

July 10, 2025
Between the Gaze and the Touch: Interview With Spyros Rennt

Between the Gaze and the Touch: Interview With Spyros Rennt

July 10, 2025
ISSEY MIYAKE MEOW

BAO BAO ISSEY MIYAKE Introduces Playful MEOW Series

July 10, 2025
Lever Couture

Anatomy of Identity: Lever Couture Fall Winter 2025 Collection

July 10, 2025
by FANG

Discover by FANG Fall Winter 2025.26 Couture Collection

July 10, 2025
The New Vantage S Marks a Return to Aston Martin’s ‘S’ Icons

The New Vantage S Marks a Return to Aston Martin’s ‘S’ Icons

July 10, 2025
END x adidas HRMY ‘Corner Shop’ Pays Tribute to British Streets

END x adidas HRMY ‘Corner Shop’ Pays Tribute to British Streets

July 10, 2025
Viktor & Rolf’s ‘Angry Birds’ Soar and Sink in Haute Couture FW25

Viktor & Rolf’s ‘Angry Birds’ Soar and Sink in Haute Couture FW25

July 10, 2025
Glenn Martens Channels Flemish Gothic for Maison Margiela Artisanal 2025

Glenn Martens Channels Flemish Gothic for Maison Margiela Artisanal 2025

July 10, 2025
Sienna Martz: Weaving Sustainability and Emotion into Sculpture

Sienna Martz: Weaving Sustainability and Emotion into Sculpture

July 9, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Brazilian-Inspired Elegance: H&M Summer 2024 Collection

H&M embraces the energy of Summer with vibrant prints and sophisticated silhouettes inspired by Brazil

May 16, 2024
in Ad Campaigns, Anok Yai, Hennes and Mauritz, Menswear, Rafael Pavarotti, Spring Summer 2024 Campaigns, Vittoria Ceretti, Womenswear
0
Share on FacebookShare on Twitter
H&M Summer 2024
Courtesy of H&M, Photography by Rafael Pavarotti

Fashion brand H&M introduces its Summer 2024 collection, a vibrant fusion of bold confidence and effortless shapes, set to capture the essence of summer days and sultry nights. Available from May 16 in selected stores worldwide and online, the collection draws inspiration from the warmth and rich culture of Brazil, featuring eye-catching modern kaftans, sun dresses, and matching sets.

The women’s lineup is an electrifying showcase of free-flowing silhouettes that embody the spirit of Brazilian Modernism. With a focus on graphic, vivid designs, the collection features contrasting trims, statement-making prints, and a sophisticated color palette of black, white, beige, greige, red, and green accents ranging from moss to pistachio. Key highlights include knitted kaftans with a raffia effect, crochet pieces, voluminous maxi dresses, and tiered mini dresses that exude a sense of powerful confidence mixed with sensuality.

H&M Summer 2024
©H&M, Photography by Rafael Pavarotti
H&M Summer 2024
©H&M, Photography by Rafael Pavarotti
H&M Summer 2024
©H&M, Photography by Rafael Pavarotti

The swimwear range is equally striking, dominated by bandeau pieces, crochet knit bikinis, and triangle tops adorned with tie-up details. The accessories complement the bold clothing choices with chunky gold-tone jewelry, seashell and coral-inspired earrings and necklaces, raffia hats and bags, and braided slip-ons, all designed to enhance the festive, summery vibe.

The H&M Summer 2024 menswear collection takes a more refined approach, blending retro summer glamour with modern fits. Highlighting shiny textures, lustrous jacquards, and openwork knits, the collection includes laidback white tuxedos, subtly textured short-sleeve shirts, and tailored trousers in a mainly neutral palette with touches of burgundy for added elegance.

Menswear
©H&M, Photography by Rafael Pavarotti
Womenswear
©H&M, Photography by Rafael Pavarotti
Womenswear
©H&M, Photography by Rafael Pavarotti

The accompanying campaign, shot in Brazil by renowned photographer Rafael Pavarotti and featuring top models Vittoria Ceretti, Anok Yai, and Devyn Garcia, captures the collection’s dynamic essence. Pavarotti describes the shoot as a joyous celebration of Brazil’s natural beauty, essential for bringing the collection’s energetic spirit to life.

Eliana Masgalos, Concept Designer at H&M, and Ross Lydon, Head of Design for Menswear, both emphasize the collection’s blend of drama and sophistication, designed to make a bold statement about confidence and sensuality in summer fashion.

View Gallery 47 images
Tags: ad campaignsss24supermodelsWomenswear
admin

admin

Related Posts

ArdAzAei
Couture Collections

The Folded Sea: ArdAzAei Fall Winter 2025 Collection

July 10, 2025
Giorgio Armani Kith
Ad Campaigns

Giorgio Armani and Kith Launch Summer 2025 Collection

July 10, 2025
Lever Couture
Couture Collections

Anatomy of Identity: Lever Couture Fall Winter 2025 Collection

July 10, 2025
by FANG
Couture Collections

Discover by FANG Fall Winter 2025.26 Couture Collection

July 10, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.