Discover an exclusive film for Gucci‘s Spring Summer 2017 eyewear collection directed by Petra Collins inspired by the memories and places of her childhood, beautiful rural landscapes and interiors of her native Hungary.
Collins creates a world where everything is not quite as it seems, and what begins as a window into rural family life soon gives way to a fantastical dream. Escaping from the sleepy surroundings of her grandmother’s living room, her two young cousins are transported on a surreal voyage, wondering through the oneiric countryside before stepping into the ornate surroundings of a traditional thermal bath-house, which hosts the final scenes of this journey. Throughout the film, key designs from the Gucci Spring Summer 2017 eyewear collection stand out, boldly matching the surreal surroundings and the eclectic characters. Among these styles, “Hollywood Forever” sunglasses – which debuted on the Spring Summer women’s runway – light up the atmosphere with their crystal clusters and refined decorations. Gucci’s eyewear and Petra’s boundless imagination blend perfectly in this personal and unique short film, woven together with magic, wonderment and memories. – from Gucci
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Images and video courtesy of Gucci