adidas’ New Performance Footwear – Futurecraft 4D
adidas partnered up with tech company Carbon to create the first ever performance footwear crafted with light and oxygen – Futurecraft 4D. Using Digital Light Synthesis technology pioneered by Carbon, this new 4D midsoles precisely fit the needs of every individual athlete in regards to movement, cushioning, stability and comfort with one single component.
With Digital Light Synthesis, we venture beyond limitations of the past, unlocking a new era in design and manufacturing. One driven by athlete data and agile manufacturing processes. By charting a new course for our industry, we can unleash our creativity- transforming not just what we make, but how we make it. – Eric Liedtke, adidas Group Executive Board Member
Futurecraft 4D is a fruition of adidas Futurecraft the brand’s journey to define the future of craftsmanship through exploring new technology, design, and collaboration in order to provide the best for each athlete. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sport industry into a new dimension. – from adidas
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