H&M’s new brand, Arket opens its doors to its first flagship store in London today and we selected our 10 favorite items to shop there. The range includes minimalist Scandi-inspired men’s, women’s and children’s ready-to-wear and accessories collections, as well as a homeware department.
Discover our 10 favorite pieces after the jump: 
Light wool blazer and pants
A straight-fitted blazer and pants cut in a lightweight wool poplin weave, produced by an Italian mill.
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Fish-Tail Parka
A robust hooded parka crafted in a recycled polyester and cotton blend.
Banded Collar Poplin Shirt
Slim-fitting organic cotton shirt with a banded collar and half-covered button placket.
Twill Sailor Skirt
A mid-length skirt crafted from robust cotton twill with contrasting stitching, detailed with a sailor-inspired double buttoning.
Alpaca Blend Knitted Tunic
The mix of alpaca and wool gives a soft and cosy feel to this slightly oversized knitted tunic.
Nylon Bucket Bag
With the iconic shape, originally based on a paper bag, this bucket bag is made of durable and water resistant Cordura® nylon with a drawstring closure.
Daisy Satin Culottes
Slick and comfortable, this pyjama-inspired set is cut from solid-weight satin that gives a beautiful drape and has wrinkle-resistant properties. The all-over floral pattern is an original mid-20th-century print.
Micro Wire Bra and Briefs
A wire bra and briefs in a soft, semi-sheer micro fabric made of recycled polyamide.
Belted Wool Jersey Jacket
Styled from soft and pliable Japanese wool jersey, this comfort-inducing jacket features a wrap design with a matching belt at waist.
Melton Wool Belted Coat
With the soft and smooth felted surface that is significant for the Melton fabric, this comfortably lightweight coat is made of recycled wool with a touch of cashmere for extra softness.
