Hu Holi Adicolor: Adidas Originals X Pharrell Williams SS18
Discover the third chapter of adidas Originals X Pharrell Williams collaboration for Spring Summer 2018 season. A continuation of the Hu journey, inspired by the spiritual Hindu festival of spring celebrated in India and Nepal, the collection leverages a breakthrough powder-dyeing technique to create truly one-of-a-kind pieces.
This third and final chapter of the Hu Holi story delivers apparel and footwear in the playfully iconic adicolor palette of blue, green, yellow, and red—a cultural icon for the streets. A riot of bold primary hues, the range channels the soulfulness of the adidas Originals by Pharrell Williams collaboration, reflecting Pharrell’s founding vision of color as an equalizing force among peoples. Graphic and bright yet simple in composition, Hu Holi adicolor pieces feature bold tone on-tone combinations. They exude an honest and playful vibe, able to be worn and styled for multiple occasions. The product and the colors are equal heroes in the design—striking in both texture and saturation. The collection features four track essentials: the top, tee, shorts, and pants. In footwear, the sleek Tennis Hu Pk pairs its adicolor powder-dyed uppers with a contrasting crisp white leather lining. With his vision of an adidas icon—filtered through the inspiring narrative of the Holi Festival—Pharrell issues yet another powerful, magical chapter of Hu. – from adidas Originals
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