Discover H&M Conscious Exclusive 2018 advertisement featuring supermodel Christy Turlington Burns joined by Aamito Lagum and Giedre Dukauskaite. The campaign was captured by fashion photographer Mikael Jansson. The collection was inspired by creative home of 19th and early 20th-century Swedish artists Karin and Carl Larsson, and it pays tribute to the Arts and Crafts movement in Sweden. The collection features accessories from discarded candlesticks and dresses out of fishnets and other nylon waste.
“I’ve learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant” – Christy Turlington Burns
“The innovation behind sustainable materials never ceases to amaze. Recycled silver is made from scrap metal with minimal environmental impact and ECONYL® is a 100% regenerated nylon fibre from nylon waste that support clean oceans. The way the materials feature in our Conscious Exclusive collection shows how the latest technology can be incorporated with time-honoured techniques for spectacular results” – Ann-Sofie Johansson, creative advisor at H&M
The Conscious Exclusive collection launches in selected H&M stores around the world, as well as online at hm.com, on 19 April 2018.