Discover H&M‘s Spring 2018 video campaign featuring actresses Winona Ryder and Elizabeth Olsen, joined by singer/songwriter Andrea Valle, and supermodels Andreea Diaconu, Anna Ewers, Imaan Hammam, and Naomi Shimada. The campaign that celebrates female empowerment was captured in Buenos Aires.
“I love the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other” – Winona Ryder
“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring“- Elizabeth Olsen
To watch H&M‘s Spring 2018 film continue below:
“For Spring 2018 at H&M, fun, feminine and floral-printed pieces take on voluminous shapes for statement-making modern women all around the world. Wardrobe heroes such as flowing dresses, wide-leg trousers, jeans and sophisticated blouses are updated with embroidery, asymmetric hems and cascading ruffles. Black and white dominate with pops of red and light blue. The H&M Spring 2018 collection will launch in stores and online on 22 March.“