French fashion house Longchamp announced that reality star turned model Kendall Jenner will be the face of their Fall Winter 2018.19 advertising campaign. This season Longchamp celebrates 70th Anniversary.
“Jenner was approached for this partnership because she and Longchamp share the values of championing effortless worldliness, and of celebrating a global, versatile sense of style. Throughout Jenner’s experience in (and ascent to the top of) the modeling industry, she has exhibited an unwaveringly confident poise—a character trait that Longchamp both admires and infuses into its fashion and accessories collections.” – Longchamp
“I think there’s this synergy between the term ‘world citizen’ and Longchamp. To me, a world citizen is someone who wants to share more of an understanding of different cultures. With Longchamp, while the collection always has a touch of the Parisian, it is something that can be worn around the world, by women who support this idea.” – Kendall Jenner
“Kendall is free, independent, she travels, she goes fast, always with style – which is how we see the Longchamp woman. Her talent is not only in the way she acts but in the way she interacts — she is an authentic personality in the millennial generation.” – Longchamp Artistic Director Sophie Delafontaine.