Supermodels Catherine McNeil and Lexi Boling star in adidas Originals by Alexander Wang‘s Season 3 – Drop 3 advertising campaign lensed by fashion photographer Brianna Capozzi. In charge of styling was Haley Wollens, with creative direction from Ferdinando Verderi of Johannes Leonardo. The final drop of the session that features 16 pieces, was inspired by production errors and unfinished aesthetics.
“The inspiration behind Drop 3 comes from a fictional unlabeled box foundin the adidas archives, full of forgotten, untouched, forever-folded (and creased) samples.With new textures and fabric breakthroughs, adidas Originals & Alexander Wang seek to reimagine core adidas staples,as well as newpieces such ascrop tops, skirts, and dresses. In a feat of material invention, each piece is perma-wrinkled for a discarded effect. No two pieces are alike.
Signature adidas colorsof black, bluebird, and bold orange dominate the palette, which offers new key styles and silhouettes for women. The half-zip AW Windbreaker is cut with a boxyfit and features an inside-out 3-stripe motif along its sleeves. Suited for courtside or city streets, the AW Tank Dress features ribbed trims and the iconic upside-down Trefoil front and center. The AW Turnout Trainer is a blast of color and texture, combining multi-sport tooling with a running-inspired nylon upper, suede overlays, and an industrial foam tongue. The result is an unusual take on adidas history through the lens of Alexander Wang.” – from Adidas by Alexander Wang.
Available from June 23rd at adidas Originals & Alexander Wang flagship locations, select retailers, and online.