Discover Salvatore Ferragamo‘s Fall Winter 2018.19 advertising campaign featuring supermodels Stella Tennant, Shanelle Nyasiase, Rianne Van Rompaey, Xiao Wen Ju, Piero Mendez, and Edoardo Sebastianelli. In charge of photography was Harley Weir, with creative direction from Paul Andrew, and styling by Jodie Barnes. Beauty is work of hair stylist Jimmy Paul, and makeup artist Thomas De Kluyver. Casting direction by Piergiorgio Del Moro. Agency Laird+Partners.
For it’s first campaign under creative direction of Paul Andrew, Italian fashion brand portrayed a house-party with guests from around the globe, celebrating diversity and the new Salvatore Ferragamo aesthetic.
“One of the original inspirations of the collection featured in this campaign was the Duchess of Devonshire – a formidable personification of old-school elegance and privilege. And her grand-daughter Stella inhabits that refreshed persona with an effortless grace. But in 2018 you don’t have to be to the manor born to have a compelling and stylish manner about you. Curiosity, taste and a breadth of vision – not a narrowness – is what counts today.
I want Ferragamo to assert a distinctly special voice. The best way to do that is to be collaborative, inclusive and open – which is why I’m so excited to be working alongside talents like Guillaume, Harley, and this powerful cast of models. Together we’ve found a harmony that truly reflects the bold and positive change that’s afoot at Salvatore Ferragamo.” – Paul Andrew, Salvatore Ferragamo’s creative director.