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Augmented Sunset: PRADA Resort 2019 by Willy Vanderperre

December 22, 2018
in Ad Campaigns, Anok Yai, Cruise - Resort Collections, Female Models, Guido Palau, Julia Nobis, Kiki Willems, Meghan Collison, Mica Arganaraz, Olivier Rizzo, Pat McGrath, Prada, Resort 2019, Rianne van Rompaey, Willy Vanderperre, Womenswear
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PRADA

SSENSE GLOBAL

Fashion photographer Willy Vanderperre captured Prada‘s Resort 2019 Augmented Sunset advertising campaign featuring models Mica Arganaraz, Meghan Collison, Jonas Gloer, Ariel Nicholson, Julia Nobis, Rianne Van Rompaey, Kiki Willems and Anok Yai. In charge of styling was Olivier Rizzo, with casting direction from Ashley Brokaw. Beauty is work of hair stylist Guido Palau, and makeup artist Pat McGrath.

RESORT 2019 COLLECTIONS

“A challenging of reality, a blurring of horizons. ‘Augmented Sunset’, the images revolving around Prada’s 2019 Resort collection, frames models in striking, expressionist panes of scarlet, like an abstraction of a sunset, an invention.

Recorded after the Resort show at Piano Factory, Prada’s New York headquarters, these reportage images capture the immediacy of clothes in the show’s controlled, considered environment, devised by Herzog & de Meuron. Complimenting their design for the architecture of the entire address – undressed to the precise, pure concrete structure that give the building form – these images challenge the divides between interior and exterior, between real and imagined.“


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