Hip hop star 2Chainz teams up with Italian fashion house Versace for 2 Chain Reaction sneakers. In a celebration of the American rapper’s heritage 2Chainz X Versace Chain Reaction Sneakers will be presented in his hometown during the weekend of February 1st. The sneakers represents 2Chainz’ interpretation of Versace‘s DNA.
“The most elevated Chain Reaction silhouette to date, the new ‘2 Chain Reaction’ juxtaposes Versace’s heritage with 2Chainz’ ethos. The sneakers boast some of the familiar elements of the Chain Reaction – the unmissable chain-link sole, Greca details and braille lettering – while introducing new features such as an embossed croc neoprene collar with dual zip closure. The zippers are connected by a nylon strap for easy one handed open and close function.
The collaboration will launch in a pop-up boutique in Atlanta’s Wish Gallery from February 1st to February 3rd and on Versace.com. The sneaker will be dropping in the Versace Phipps Plaza boutique that week and become globally available on February 8th.
The limited-edition sneakers come in a branded box and bag featuring the ‘2 Chain Reaction’ logo and are accompanied by a ready-to-wear capsule collection. The capsule of men’s athleisure wear is also designed in collaboration with 2Chainz and will be available exclusively in the USA.“