Spanish fashion house LOEWE launched a permanent line of functional essentials for men EYE/LOEWE/NATURE, that explores the great outdoors with style and substance. British actor Josh O’Connor is the face of advertisement that was shoot at the wilds of Cap de Creus in Spain, by fashion photographer Kuba Ryniewicz. In charge of styling was Benjamin Bruno, with creative direction from Jonathan Anderson, and grooming by beauty artist Alexander Soltermann. Both campaign and new ‘Eye’ insignia were developed by M/M Paris.
“Parkas constructed from technical material and jumpers knit from partly recycled cotton fibre join outerwear, cargo shorts, trousers and shirts in this casual line of apparel. Far from the subdued hues of traditional outdoor attire, Eye/LOEWE/ Nature benefits from an uplifting palette of vibrant colours.
Taking advantage of the country’s craft heritage and high-tech expertise, all accessories are manufactured in Japan. Hand-sewn from high-grade canvas with calfskin trim, the Eye/LOEWE/Nature backpacks are intended to skip effortlessly from countryside to commute with added cushioning and support. Interior zip pockets also allow for thesafe storage of laptops or tablets and the vivid colours have contrasting white stitching. Tote bags and sling sacks add a contemporary touch to accessories designed for those who live and work on the go.“