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LFWM: PRONOUNCE Fall Winter 2019.20 Collection

Designers Yushan Li and Jun Zhou presented PRONOUNCE Fall Winter 2019.20 collection at Istituto Marangoni, during the ongoing London Fashion Week Men’s. For its fourth London collection, PRONOUNCE further extends the language of the brand, featuring relaxed tailoring, crafted structure lines and delicate hand-sewn piping.


A series of textured-collage abstract faces are developed under several Chinese influential figures: poet Gu Cheng, artist Wang Guangyi, martial artist Yip Man etc. – Celebrating each one’s talent as a single powerful soul. PRONOUNCE collaborated with UNDETECTED for the hand-carved ‘INDIVIDUALS’ metallic ornamental sculpturs. Each face-like sculpture of metal reflects texture, absorbs light and highlights: “Each individual is a light beam”. Mao suit and Cheongsam, a staple that has been featured over the past three seasons, continues to be featured and are further developed in F/W19 collection. Shanghainese shoe craftsman continue to create hand made exclusively developed footwear for PRONOUNCE, in a nude colour, the original skin colour of the leather. The AW19 collection is defined by conflicting and transitional states: functional and decorative, truth and fiction, copy and unique. This collection is dedicated to each individual – each of us is a beam of light – from PRONOUNCE

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