Discover H&M Conscious Exclusive‘s Spring Summer 2019 campaign and lookbook featuring top models Alanna Arrington, Imaan Hammam, and Oumie Jammeh captured by fashion photographer Josh Olins. In charge of styling was Ludivine Poiblanc. The collection explores nature’s healing power, and welcomes more sustainable fashion future, available from April 11th, in H&M‘s selected stores worldwide and at brand’s official website.
“The Conscious Exclusive collection embodies a balance between glamour and innovation and can be worn for special occasions, but also for more relaxed everyday moments. The collection is inspired by the natural beauty surrounding us and nature’s importance for our well-being. Minerals, trees and plants were translated by the design team into jacquards and flowing printed fabrics. The colour palette consists of lavender, sand, aqua blue, petrol blue and coral pink along with black, gold and silver.“
“For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the striking colour palette and the attention to detail. We’re thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear” – Ann-Sofie Johansson, Creative Advisor at H&M.
Photography © Josh Olins for H&M
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