Claudia Schiffer for Chanel J12 Watches

German Supermodel Claudia Schiffer is a face of Chanel‘s new J12 watch, introduced at Basel World Fair last month. Entitled It’s All About Seconds, the campaign features nine iconic women sharing their personal experiences about a second that changed their lives.

Everything has always been about seconds for a House created by a woman who knew how to follow her instincts. The instinct of the moment when everything is decided. Whether it is the longest second of a lifetime on the day of an important decision, or preparing a soft-boiled egg with perfect culinary precision, catching an airplane or missing a taxi, our existence is a succession of milestones that are of no coincidence. Everything is a story of seconds for a woman who is in touch with her life and with this intimate timepiece that can shape destiny in a few seconds. The new J12 is the watch for this woman. – from Chanel

Image and video courtesy of ©Chanel.