Discover Gucci‘s Pre-Fall 2019 advertising campaign captured at the ruins of the temples of the Selinunte Archaeological Park in Sicily, by fashion photographer Glen Luchford. In charge of styling was Jonathan Kaye, with art direction from Christopher Simmonds, and casting direction by Walter Pearce.
Stars of the campaign include Dani Miller, Delphi Mcnicol, David R Head Jr, Dwight Hoogendijk, Emmanuel Adjaye, Matïss Rucko, Matthew Petersen, Paul Hendrik Piho, SS Powell, Unia Pakhomova, Walter Pearce, and William Valente.
“Situated on the southwestern coast of Sicily in Italy, the ancient Greek city is the set of Gucci’s modern-day version of a symposium—where friends and lovers meet to discuss philosophical and political issues, read poems, play music and sport, and dance together. Reinterpreting this unique site which was home to pagan culture, Alessandro Michele imagines a mythical place suspended in time, where diversities coexist harmoniously. He creates a contemporary fresco of freedom and expression in which the antique becomes the propeller of the present. Capturing Gucci’s magpie method of cultural juxtaposition, the youths at play in these images are drawn from the counter-cultural groups typically seen on Venice Beach in California—hardcore punks, rollerbladers, bodybuilders and surfers.“
For more of the campaign images + video continue below:
Photography © Glen Luchford for GUCCI
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