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Iris van Herpen is Designing the Swarovski Store in Wien

Dutch Fashion Designer Creates Five Art Spaces for Swarovski Kristallwelten

Dutch Fashion Designer Iris van Herpen is designing five art spaces for the Swarovski Kristallwelten Store in Wien, marking its ten years anniversary.

Realized in collaboration with set designer and art director Rhea Thierstein, the installations use a wide variety of media to express the basic themes of movement and transformation. 

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Each of the stages is an ode to the power of the infinite, to countless changes within us. They are a very personal expression of my fascination for dance, nature, and surrealism. – Iris van Herpen

Taking her inspiration for the work called “Biomorphism” from living organisms and patterns found in nature, Iris forms the hypnotic installations that are her very personal ode to the performance of femininity. 

In my search for transformation and change, my classical ballet training was one of the most influential things in my life. During those years, I learned so much about the hypnotic, graceful transformations of each and every movement. Sometimes a garment is perfectly in tune with the body and the two dance together. Sometimes it is exactly the opposite, and the garment determines how the body moves. It is this disruption, this intuition that I wanted to focus on in this installation. – Iris van Herpen.



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