Lady Gaga took the Instagram to announce the launch of her own beauty brand named Haus Laboratories.
Presented with the slogan We believe beauty is how you see yourself, the Haus Laboratories is a creative collective that inspires endless self-expression and reinvention.
Courtesy of @hauslabs Instagram
When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. – said Lady Gaga on her official Instagram
HAUS Laboratories will be available for pre-order from July 15th at 12:00 AM PT.