![Adut Akech](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-01-730x943.jpg)
Fashion photographer Christian MacDonald captured H&M Studio‘s Fall Winter 2019.20 Magical Realism advertising campaign starring top model Adut Akech. In charge of styling was Ludivine Poiblanc.
![Adut Akech](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-02-730x943.jpg)
![Adut Akech](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-03-730x943.jpg)
“Designed to be versatile and timeless, the collection gives female power-dressing a game-changing makeover for a new era of confident women. The key pieces include the strong-shouldered Italian wool coat, the tailored wool suit with its nipped-in waist, tailored leather trousers, protective padded down nylon outerwear, elegant cotton and viscose blouses, bi-colour knee-high boots and fly-in-the-wind, recycled polyester dresses. A punchy colour palette of autumnal browns and mossy greens is offset by pops of tomato red and acidic yellow, alongside whimsical bespoke prints inspired by magnetic fields.“
![Adut Akech](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-04-730x943.jpg)
![Adut Akech](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-05-730x943.jpg)
“We were inspired by the notion of finding the magic in the everyday. Every piece in this collection is designed to empower the 24/7 modern woman seeking out clothes that are long-lasting and timeless but also have a soft, spiritual element, too. There are so many wardrobe classics in this collection that can be styled to suit an urban lifestyle and will last for years to come” – Angelica Grimborg, H&M Studio Concept Designer
![Adut Akech](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-06-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-07-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-08-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-09-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-10-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-11-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-12-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-13-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-14-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-15-730x943.jpg)
![H&M Studio](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-16-730x943.jpg)
![Christian MacDonald](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-17-730x943.jpg)
![Christian MacDonald](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-18-730x943.jpg)
![Christian MacDonald](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-19-730x943.jpg)
![Christian MacDonald](https://www.designscene.net/wp-content/uploads/2019/09/Adut-Akech-HM-Studio-FW19-20-730x943.jpg)
The collection will be available at hm.com and in selected stores from September 5.