H&M Studio Finds the Magic in the Everyday with FW19 Collection
Top model Adut Akech is the star of H&M Studio’s FW19 Magical Realism campaign
Fashion photographer Christian MacDonald captured H&M Studio‘s Fall Winter 2019.20 Magical Realism advertising campaign starring top model Adut Akech. In charge of styling was Ludivine Poiblanc.
“Designed to be versatile and timeless, the collection gives female power-dressing a game-changing makeover for a new era of confident women. The key pieces include the strong-shouldered Italian wool coat, the tailored wool suit with its nipped-in waist, tailored leather trousers, protective padded down nylon outerwear, elegant cotton and viscose blouses, bi-colour knee-high boots and fly-in-the-wind, recycled polyester dresses. A punchy colour palette of autumnal browns and mossy greens is offset by pops of tomato red and acidic yellow, alongside whimsical bespoke prints inspired by magnetic fields.“
“We were inspired by the notion of finding the magic in the everyday. Every piece in this collection is designed to empower the 24/7 modern woman seeking out clothes that are long-lasting and timeless but also have a soft, spiritual element, too. There are so many wardrobe classics in this collection that can be styled to suit an urban lifestyle and will last for years to come” – Angelica Grimborg, H&M Studio Concept Designer
The collection will be available at hm.com and in selected stores from September 5.