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H&M Studio Finds the Magic in the Everyday with FW19 Collection

Top model Adut Akech is the star of H&M Studio’s FW19 Magical Realism campaign

Adut Akech
Photography © Christian MacDonald for H&M Studio

Fashion photographer Christian MacDonald captured H&M Studio‘s Fall Winter 2019.20 Magical Realism advertising campaign starring top model Adut Akech. In charge of styling was Ludivine Poiblanc.

Adut Akech
Photography © Christian MacDonald for H&M Studio
Adut Akech
Photography © Christian MacDonald for H&M Studio

Designed to be versatile and timeless, the collection gives female power-dressing a game-changing makeover for a new era of confident women. The key pieces include the strong-shouldered Italian wool coat, the tailored wool suit with its nipped-in waist, tailored leather trousers, protective padded down nylon outerwear, elegant cotton and viscose blouses, bi-colour knee-high boots and fly-in-the-wind, recycled polyester dresses. A punchy colour palette of autumnal browns and mossy greens is offset by pops of tomato red and acidic yellow, alongside whimsical bespoke prints inspired by magnetic fields.

Adut Akech
Photography © Christian MacDonald for H&M Studio
Adut Akech
Photography © Christian MacDonald for H&M Studio

We were inspired by the notion of finding the magic in the everyday. Every piece in this collection is designed to empower the 24/7 modern woman seeking out clothes that are long-lasting and timeless but also have a soft, spiritual element, too. There are so many wardrobe classics in this collection that can be styled to suit an urban lifestyle and will last for years to come” – Angelica Grimborg, H&M Studio Concept Designer

Farfetch:Linkshare:Affiliate:CPA:US:US

Adut Akech
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
H&M Studio
Photography © Christian MacDonald for H&M Studio
Christian MacDonald
Photography © Christian MacDonald for H&M Studio
Christian MacDonald
Photography © Christian MacDonald for H&M Studio
Christian MacDonald
Photography © Christian MacDonald for H&M Studio
Christian MacDonald
Photography © Christian MacDonald for H&M Studio

The collection will be available at hm.com and in selected stores from September 5.

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