Fashion brand H&M presented Fall 2019 Conscious Collection, that was made from recycled materials and materials that have less impact on the environment. For the collection H&M used mostly recycled polyester, organic cotton and blend made out of TENCEL™ lyocell fibres. Stars of H&M‘s Fall 2019 Conscious campaign are Adwoa Aboah, Ebonee Davis and Jill Kortleve.
“Figure-flattering dresses and tailored separates are key, with cosy oversized hoodies that can double as dresses and a checked shirt that can be thrown over any outfit balanced out by leggings and slim jeans. Knitwear features high necks and cropped bodies, while the outerwear is boxy yet chic. Details throughout the collection include ruching, wide cuffs and subtle side slits. The colour palette features light neutral tones, black and pops of orange-red. Animal prints and different kinds of checks heighten the sophisticated, cosmopolitan look.“
“H&M’s Fall 2019 Conscious Collection is all about the timeless classics and wardrobe staples you never get tired of. Long-lasting design in more sustainable materials and the autumn must-haves you need to update your wardrobe” – Maria Östblom, Head of Design Womenswear at H&M.
The H&M Fall 2019 Conscious Collection launches in September and will be available worldwide, in H&M stores as well as online at hm.com.