Puma teamed up with Balmain‘s creative director Olivier Rousteing and supermodel / actor Cara Delevingne for the 35-piece capsule collection: PUMA x BALMAIN created with Cara Delevingne.
“In a collection that’s the first of its kind, three forces come together: the irrepressible spirit of Cara Delevingne, the luxurious sensibilities of BALMAIN, and the performance heritage of PUMA. This new collection stands at the intersection of sport and fashion, with pieces inspired by traditional boxing gear and infused with Parisian couture. Bra tops, boxing shorts, and sneakers are elevated with a stark color palette, hits of gold, and design elements straight out of BALMAIN’s atelier.
One collection of footwear, apparel and accessories, produced by PUMA, will be carried in the brand’s own stores and puma.com, as well as at select independent retailers. BALMAIN will also carry a selection of items from this line in its own boutiques. Another collection of six items, produced and distributed by BALMAIN, will be shown as part of the Parisian house’s Spring 2020 designs and carried at BALMAIN addresses worldwide, as well as online, at Balmain.com. Select retail partners will also carry items from the collection.“
“PUMA has always represented team work and empowerment so the idea of doing a partnership with Olivier seemed very fitting. Balmain has a similar brave fierceness to their brand as PUMA does and it really excited me to think of what we could all do together. I’m really proud of what this collaboration has resulted in.” – Cara Delevingne.
“Cara is a good friend, and this is the fruit of a shared vision. Everyone involved—PUMA, Balmain, Cara and me—was determined to create something timeless. Above all, we knew that our message needed to be a strong one, reflecting exactly who we are and what we believe in.” – Olivier Rousteing
“Working with one of our longest standing and iconic partners, Cara Delevingne, and marrying her vision with that of BALMAIN, such an iconic fashion label, was a huge achievement. To be able to mix PUMA’s sport heritage with Balmain’s historic couture legacy really took this collection to the next level. We look forward to continuing a partnership with both Cara and Balmain in the future.” – Bjoern Gulden, CEO of PUMA.
The collection will launch on November 21st.
