Swedish fashion brand H&M presented their merch collection for pop sensation Billie Eilish. The Billie Eilish by H&M collection, captures singer’s signature oversized style, and it features Billie’s official logos on oversized silhouettes, made from materials sourced in a more sustainable way.
Laidback but edgy collection includes long, boxy t-shirts, hoodies, sweatshirt dresses, joggers and t-shirt dresses, beanies, bucket hats, socks and a bum bag, in a colour palette of cream, black, pale green and pops of neon green. H&M enlisted 3D artist Ines Alpha to create exclusive 3D effects for the campaign.
“We’re super excited about this merch collection drop. Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well” – Emily Bjorkheim, H&M’s Head of Design Divided.
The Billie Eilish merch collection is available worldwide in all stores carrying the Divided concept, as well as online at hm.com.
