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Louis Vuitton’s New Campaign Is an Homage to 70s Horror Books

Nicolas Ghesquiere imagines a cast of intrepid heroines on vintage-inspired horror book covers.

Photography © Collier Schorr / Courtesy of © Louis Vuitton

Discover Louis Vuitton’s Pre-Fall 2020 campaign Inspired by vintage book covers, photographed by Collier Schorr. Brand’s womenswear creative director, Nicolas Ghesquiere, imagines a cast of intrepid heroines on vintage-inspired horror book covers.

Photography © Collier Schorr / Courtesy of © Louis Vuitton

Nicolas Ghesquiere has pegged Emma Roberts, Billie Lourd, Sophie Turner, Chloë Grace Moretz, Jaden Smith, and more to star in the campaign.

Photography © Collier Schorr / Courtesy of © Louis Vuitton

The brand follows the motto that “fashion is a novel”, using the sci-fi titles The Devil’s MansionThe Haunted Garden and Arachno-Mania, and more. Taking the cultural references even further, Louis Vuitton has adorned one of the collection’s t-shirts with the original cover from William Peter Blatty’s 1971 cult science-fiction novel The Exorcist.

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Photography © Collier Schorr / Courtesy of © Louis Vuitton

This meeting of periods, stylistic movements and anachronistic combinations brings to life a rich cast of costumes.In such a ‘wearable library’, each outfit writes its own chapter made up of romantic monologues. Peculiar dialogues between stylistic rebellion and fine crafts-manship. – from Louis Vuitton

Photography © Collier Schorr / Courtesy of © Louis Vuitton

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