LA-based brand Amiri has published an intimate mini documentary following the team’s trip to Paris to present Spring Summer 2020 runway show.
Going behind the scenes, a documentary spotlights creative director Mike Amiri and his team’s artistic process, offering an exclusive insight into the preparation behind showing the new collection in June 2019. The film follows Amiri’s team through fittings, castings and then backstage at the Musée des Arts Décoratifs on show day.
Established in 2014, within just five years the LA-based luxury brand has risen with unequivocal success. Without any traditional upbringing into the fashion circuit, Mike and his team have stayed true to their vision and carved their own path, now standing amongst fashion’s elite players, making them the first of their kind. This is a story of youthful enthusiasm and steadfast determination – riding AMIRI’s uncompromising design codes and creative vision to the top. – from Amiri
Director / Cinematographer: Johnny Chang
Editor: Cole Borgstadt and Johnny Chang
Secondary Editor: Chris Tisuthiwongse
Sound Designer: Joshua Chang
Colorist: Abdullah Ghazal
Art Director: Johnny Lu
Copy: Alex James Taylor